IRVINE, CA- May 2012- – G.K. Skaggs Inc. is eager to welcome Joe McGrath as its’ Eastern Regional Sales Manager for the company. Joe McGrath has been in the beverage industry, wine specifically since 1995. Industry experience includes:
- Managing Sales Team
- Brand Management
- Key Account Relationship Management
- Industry & Product Education Internally and Externally
- On & Off Premise Product Plans & Execution
- Created Innovative Menus for Restaurant Accounts
- Hosting Events & Dinner Parties
With Joe’s high level of expertise in the beverage industry, Mr. McGrath will manage and represent G.K. Skaggs, Inc. diverse portfolio of beers and wines across all retail chains, wholesaler and distributor channels.
Joe emulates knowledge, passion and drive for the industry. “It is ever changing and ever evolving. Every year new vintages come out and with them all new challenges and awards. I have been in this business for many years now and I find no matter how much the industry changes or how much the economy changes there is always wine, beer and liquor to be sold. What is not to love about that?” Joe states when asked why he remains in the industry.