Irvine, CA – October 30, 2014– For the first time ever G.K. Skaggs will be importing Asia’s favorite beer in a 22 oz. (640 ml) single serve bottle. “The new packaging represents the growth of the brand in the U.S. and the “consumer’s wants” in relation to the brand in the U.S. Market.” Said Mary McDonough, Marketing Manager at G.K. Skaggs, exclusive importer of the San Miguel brand. San Miguel fans are ecstatic to learn that their all-time favorite Pale Pilsen can now be purchased in a larger single serve bottle.
The new packaging has been available in Asia for some time and November 2014 will mark the first time the 22 oz. bottle makes its way over the Pacific and into the hands and hearts of countless Americans. The 22 oz. single serve bottle will be widely popular amongst consumers. Gone are the days of only being able to purchase malt liquor in a single serve size. Today the consumer’s choices have expanded to include many craft beers and now the classic San Miguel Pale Pilsen. The new packaging will be available at on premise, convenience and retail locations.
G.K. Skaggs is the exclusive importer of the San Miguel brand to nearly 50% of the U.S. market.